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In the natural raw material market,"product homogeneity and extensive service"are common problems in the industry,and brand owners have an increasingly strong desire for"precise service".The natural raw material customer service practice of Guangzhou Minghui Fine Chemical Co.,Ltd.has illuminated the lighthouse of"customer-centric"for the industry.
Requirement insight is the starting point of service.
Minghui serves over 1000 clients,covering various fields such as beauty,daily chemical,and food.We are well aware of the differences in natural raw material needs of different clients:start-up brands require small-scale trial production and flexible raw material supply;Mature enterprises need customized ingredient solutions to launch new products;Chain brands need stable bulk supply to expand production capacity.To this end,Minghui has established a"demand profiling"system to anticipate customer pain points in advance.

Customized supply,solving the scale dilemma.
In response to the pain point of"difficult to find small orders"for start-up brands,Minghui integrates global procurement and its own production capacity to launch a natural raw material small batch customization service-even if only 50 kilograms of camellia oil are needed,it can be selectively harvested and processed from 20000 acres of plantations.For mature enterprises,provide"raw material+technology"packaging services,such as combining the characteristics of plant antimicrobial agents to guide product formula optimization.
